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Wani, Tahir Ahmad.
Overview
Works:
1 works in 1 publications in 1 languages
Titles
Marketing to the base of the pyramidtowards a sustainable business future /
by: Singh, Ramendra.; SpringerLink (Online service); Wani, Tahir Ahmad.
(Electronic resources)
Subjects
Marketing.
Organizational and Strategic Communication.
Sustainability.
Market segmentation.
Market Psychology.
Green marketing.
Business Strategy and Leadership.
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