品牌22誡 : 行銷大師談品牌建立法則
by:
Ries, Al; Ries, Laura; 劉麗真; 賴茲 ((Ries, Al)); 賴茲 ((Ries, Laura)); 黎斯 ((Ries, Al)); 黎斯 ((Ries, Laura))
(Language materials, printed)
, [作]
不敗行銷 : 大師傳授22個不可違反的市場法則
by:
Ries, Al; Trout, Jack; 屈特 ((Trout, Jack)); 特羅特 ((Trout, Jack)); 蕭富峰; 賴茲 ((Ries, Al)); 黎斯 ((Ries, Al))
(Language materials, printed)
, [著]
定位 : 在眾聲喧嘩的市場裡，進駐消費者心靈的最佳方法
by:
Ries, Al; Trout, Jack; 屈特 ((Trout, Jack)); 張佩傑; 特羅特 ((Trout, Jack)); 賴茲 ((Ries, Al)); 黎斯 ((Ries, Al))
(Language materials, printed)
, [著]
