拉爾 ((Lal, Rajiv))

行銷管理 by: Lal, Rajiv; Quelch, John A.; Rangan, V. Kasturi; 奎爾奇 ((Quelch, John A.)); 拉爾 ((Lal, Rajiv)); 樓永堅; 藍根 ((Rangan, V. Kasturi)); 蘭根 ((Rangan, V. Kasturi)) (Language materials, printed) , [著]