MacInnis, Deborah J.
Overview
| Works: | 140 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Handbook of brand relationships
by:
MacInnis, Deborah J.; Park, C. Whan.; Priester, Joseph W.; Society for Consumer Psychology.; ebrary, Inc.
(Electronic resources)
Consumer behavior /
by:
Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik.
(Language materials, printed)