Zikmund, William G.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Marketing :creating and keeping customers in an e-commerce world /
by:
D'Amico, Michael.; Zikmund, William G.
(Language materials, printed)
Essentials of marketing research /
by:
Babin, Barry J.; Zikmund, William G.
(Language materials, printed)
Customer relationship management :integrating marketing strategy and information technology /
by:
Gilbert, Faye W.; McLeod, Raymond.; Zikmund, William G.
(Language materials, printed)