Bearden, William O., (1945-)

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Scaling procedures :issues and applications / by: Bearden, William O., (1945-); Netemeyer, Richard G., (1956-); Sharma, Subhash. (Language materials, printed)

Marketing :principles & perspectives / by: Bearden, William O., (1945-); Ingram, Thomas N.; LaForge, Raymond W. (Language materials, printed)

Subjects