Herstatt, Cornelius.
Overview
| Works: | 1 works in 3 publications in 1 languages | |
|---|---|---|
Titles
The silver market phenomenonbusiness opportunities in an era of demographic change /
by:
Herstatt, Cornelius.; Kohlbacher, Florian.; SpringerLink (Online service)
(Language materials, printed)
Frugal innovation in healthcarehow targeting low-income markets leads to disruptive innovation /
by:
Herstatt, Cornelius.; Ramdorai, Aditi.; SpringerLink (Online service)
(Electronic resources)
Aiming big with small carsemergence of a lead market in India /
by:
Herstatt, Cornelius.; India; SpringerLink (Online service); Tiwari, Rajnish.
(Electronic resources)
The silver market phenomenonmarketing and innovation in the aging society /
by:
Herstatt, Cornelius.; Kohlbacher, Florian.; SpringerLink (Online service)
(Electronic resources)
Lead market Indiakey elements and corporate perspectives for frugal innovations /
by:
Herstatt, Cornelius.; SpringerLink (Online service); Tiwari, Rajnish.
(Electronic resources)
Subjects
Compact cars
Automobile industry and trade
Business Strategy/Leadership.
Health Care Management.
Markets
R & D/Technology Policy.
Technological innovations
Business and Management.
Technology
Management
Population aging
Demography.
Medical innovations
Technology Management
Economics
Automotive Engineering.
India
Industrial management
Economics/Management Science
Labor Economics.
Population Economics.
Emerging Markets/Globalization.
Health Economics.
Marketing
Economics/Management Science.
Older consumers
Innovation/Technology Management.
Social Policy.
Management/Business for Professionals.