Languages
McDonald, Malcolm.
Overview
| Works: | 4 works in 6 publications in 1 languages | |
|---|---|---|
Titles
Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /
by:
McDonald, Malcolm.; MyiLibrary.
(Electronic resources)
Marketing and financecreating shareholder value /
by:
McDonald, Malcolm.; Smith, Brian D. (1961-); Ward, Keith, (1949-)
(Electronic resources)
Marketing value metrics :a new metrics model to measure marketing effectiveness /
by:
Maklan, Stan.; McDonald, Malcolm.; Mouncey, Peter.
(Electronic resources)
Marketing due diligencereconnecting strategy to share price /
by:
McDonald, Malcolm.; MyiLibrary.; Smith, Brian D., (BSc (Hons)); Ward, Keith, (1949-)
(Electronic resources)
Key account managementthe definitive guide /
by:
McDonald, Malcolm.; Woodburn, Diana.
(Electronic resources)
Marketing planshow to prepare them, how to use them /
by:
McDonald, Malcolm.; Wilson, Hugh, (1962-)
(Electronic resources)
Marketing accountabilityhow to measure marketing effectiveness /
by:
McDonald, Malcolm.; Mouncey, Peter.; ebrary, Inc.
(Electronic resources)
Marketing plans for servicesa complete guide /
by:
Frow, Pennie.; McDonald, Malcolm.; Payne, Adrian.
(Electronic resources)
Market segmentationhow to do it and how to profit from it /
by:
Dunbar, Ian, (1951-); McDonald, Malcolm.
(Electronic resources)