Languages
Kapferer, Jean-Noel.
Overview
| Works: | 2 works in 1 publications in 1 languages | |
|---|---|---|
Titles
The new strategic brand management :creating and sustaining brand equity long term /
by:
Kapferer, Jean-Noel.
(Language materials, printed)
Advances in luxury brand management
by:
Kapferer, Jean-Noel.; SpringerLink (Online service)
(Electronic resources)