Aichner, Thomas.
Overview
| Works: | 3 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Mass customizationan exploration of European characteristics /
by:
Aichner, Thomas.; Coletti, Paolo.; SpringerLink (Online service)
(Electronic resources)
Serving the customerthe role of selling and sales /
by:
Aichner, Thomas.; Jacob, Frank,; SpringerLink (Online service)
(Electronic resources)
Mass customization and customer centricityin honor of the contributions of Cipriano Forza /
by:
Aichner, Thomas.; Forza, Cipriano, (1962-); Salvador, Fabrizio.; SpringerLink (Online service)
(Electronic resources)
Subjects
Mass customization.
Marketing.
Business/Management Science, general.
Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.
Sales and Distribution.
Production/Logistics/Supply Chain Management.
Economics/Management Science.
Sales management.
e-Commerce/e-business.
Customer relations.
Customer Satisfaction.