鄭自隆

Overview

Works:	10 works in 10 publications in 1 languages

Titles

打造「台灣品牌」 : 台灣國際政治性廣告研究 by: 國立編譯館; 鄭自隆 (Language materials, printed) , [著]

廣告代理五十年 : 東方廣告公司與台灣廣告產業1958-2008 by: 台灣; 鄭自隆 (Language materials, printed) , [編著]

高雄市都市危機溝通管理之研究 by: 鄭自隆 (Language materials, printed)

文化行銷 by: 洪雅慧; 許安琪; 鄭自隆 (Language materials, printed) , [著]

避免「新聞廣告化」認定標準 by: 林育卉; 鄭自隆 (Language materials, printed) , [作]

公共關係 = Public relations：strategy and tactics : 策略與管理 by: 鄭自隆 (Language materials, printed) , [著]

文創行銷 by: 鄭自隆 (Language materials, printed) , [著]

競選傳播與台灣社會 = Election compaign communication in Taiwan by: 鄭自隆 (Language materials, printed) , [著]

廣告管理 by: 鄭自隆 (Language materials, printed) , [編著]

電視置入 = “Placement” on TV：format，effect，and regulation : 形式、效果與倫理 by: 鄭自隆 (Language materials, printed) , [著]

Subjects