Languages
Eisend, Martin.
Overview
| Works: | 8 works in 6 publications in 1 languages | |
|---|---|---|
Titles
Research methodology in marketingtheory development, empirical approaches and philosophy of science considerations /
by:
Eisend, Martin.; Kuss, Alfred.; SpringerLink (Online service)
(Electronic resources)
Advances in Advertising Research VIIIchallenges in an sge of dis-engagement /
by:
(1998 :); Eisend, Martin.; SpringerLink (Online service); Zabkar, Vesna.
(Electronic resources)
Advances in advertising research IXpower to consumers /
by:
(1998 :); Cauberghe, Verolien.; Eisend, Martin.; Hudders, Liselot.; SpringerLink (Online service)
(Electronic resources)
Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII
by:
Christodoulides, George.; Eisend, Martin.; SpringerLink (Online service); Stathopoulou, Anastasia.
(Electronic resources)
Advances in advertising research (Vol. III)current insights and future trends /
by:
Eisend, Martin.; Langner, Tobias.; Okazaki, Shintaro.; SpringerLink (Online service)
(Electronic resources)
Advances in advertising research.the digital, the classic, the subtle, and the alternative /(Vol. VI)
by:
Eisend, Martin.; SpringerLink (Online service); Verlegh, Peeter.; Voorveld, Hilde.
(Electronic resources)