Languages
謝志村
Overview
Works: | 1 works in 1 publications in 1 languages |
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Titles
產品創新與知覺價格對於品牌權益與消費者購買意願之影響 - 以手機無線配件為例 = The Effect of Product Innovation and Perceived Price on Brand Equity and Purchase Intention: A Case of Mobile Phone Wireless Accessaries
by:
國立高雄大學國際高階經營管理碩士在職專班(IEMBA); 謝志村
(Language materials, printed)
, [撰]