Languages
蘇武智
Overview
Works: | 1 works in 1 publications in 1 languages |
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Titles
善因行銷與消費者涉入對文創產品購買意圖之影響-以T公司為例 = The effect of charity-related marketing and customer involvement on purchase intention of cultural innovation product: A case of T company
by:
國立高雄大學國際高階經營管理碩士在職專班(IEMBA); 蘇武智
(Language materials, printed)
, [撰]
Subjects