Gazquez-Abad, Juan Carlos.
Overview
| Works: | 1 works in 9 publications in 1 languages | |
|---|---|---|
Titles
Advances in national brand and private label marketingthird International Conference, 2016 /
by:
(1998 :); Gazquez-Abad, Juan Carlos.; Gijsbrecht, Els.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
National brands and private labels in retailingFirst International Symposium NB&PL, Barcelona, June 2014 /
by:
(1998 :); Gazquez-Abad, Juan Carlos.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketingSeventh International Conference, 2020 /
by:
(1998 :); Breugelmans, Els.; Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketingeighth international conference, 2021 /
by:
(1998 :); Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketingninth International Conference, 2022 /
by:
(1998 :); Gazquez-Abad, Juan Carlos.; Ieva, Marco.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketingFifth International Conference, 2018 /
by:
(1998 :); Chernev, Alexander.; Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketingsecond International Conference, 2015 /
by:
(1998 :); Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; Sethuraman, Raj.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketingSixth International Conference, 2019 /
by:
(1998 :); Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; Roggeveen, Anne.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing10th International Conference, 2023 /
by:
(1998 :); Gazquez-Abad, Juan Carlos.; Gielens, Katrijn.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Business Strategy/Leadership.
Trade.
Branding.
House brands
Business and Management.
Brand name products
Industrial, Organisational and Economic Psychology.
Customer Relationship Management.
Cross-Cultural Psychology.
Retail trade
Sales/Distribution/Call Center/Customer Service.
e-Business/e-Commerce.
Industrial and Organizational Psychology.
IT in Business.
Market Psychology.
Economics/Management Science.
Branding (Marketing)
Marketing
Online Marketing/Social Media.
Consumer Behavior.
Business Strategy and Leadership.