Languages
王筑
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
服務類型與廣告訴求方式之配適度對消費者評價之影響 = The Effects of Fit between Service Types and Advertising Appeals on Attitude toward Service : 認知需求所扮演的角色; The Role of Need for Cognition
by:
國立高雄大學經營管理研究所; 王筑
(Language materials, printed)
, [撰]
Subjects