Krey, Nina.

Overview

Works:	1 works in 7 publications in 1 languages

Titles

Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) / by: Academy of Marketing Science. (2019 :); Krey, Nina.; Pantoja, Felipe.; SpringerLink (Online service); Wu, Shuang. (Electronic resources)

Back to the futureusing marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / by: Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Finding new ways to engage and satisfy global customersproceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (1998 :); Academy of Marketing Science.; Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Marketing opportunities and challenges in a changing global marketplaceproceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / by: Academy of Marketing Science. ((2008 :); Krey, Nina.; Pantoja, Felipe.; SpringerLink (Online service); Wu, Shuang. (Electronic resources)

Let's get engaged! Crossing the threshold of marketing's engagement eraproceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / by: (1998 :); Bushardt, Christian.; Krey, Nina.; Obal, Michael W.; SpringerLink (Online service) (Electronic resources)

Marketing transformationmarketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (1998 :); Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Boundary blurreda seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: Academy of Marketing Science Annual Conference ((2018 :); Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Subjects