語系
Krey, Nina.
概要
作品: | 1 作品在 7 項出版品 1 種語言 |
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書目資訊
Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) /
by:
Academy of Marketing Science. (2019 :); Krey, Nina.; Pantoja, Felipe.; SpringerLink (Online service); Wu, Shuang.
(書目-電子資源)
Back to the futureusing marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
by:
Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service)
(書目-電子資源)
Finding new ways to engage and satisfy global customersproceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
(1998 :); Academy of Marketing Science.; Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service)
(書目-電子資源)
Marketing opportunities and challenges in a changing global marketplaceproceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
by:
Academy of Marketing Science. ((2008 :); Krey, Nina.; Pantoja, Felipe.; SpringerLink (Online service); Wu, Shuang.
(書目-電子資源)
Let's get engaged! Crossing the threshold of marketing's engagement eraproceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
by:
(1998 :); Bushardt, Christian.; Krey, Nina.; Obal, Michael W.; SpringerLink (Online service)
(書目-電子資源)
Marketing transformationmarketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
(1998 :); Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service)
(書目-電子資源)
Boundary blurreda seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
by:
Academy of Marketing Science Annual Conference ((2018 :); Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service)
(書目-電子資源)
主題
Marketing.
Business Strategy/Leadership.
Motivation research (Marketing)
Business and Management.
Customer Relationship Management.
Internet marketing
Luxury.
Social media
Sales/Distribution.
Market Research/Competitive Intelligence.
Customer relations
Emerging Markets/Globalization.
Marketing
Online Marketing/Social Media.
Innovation/Technology Management.
Consumer Behavior.
Big Data/Analytics.