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Balmer, John M. T.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Advances in corporate branding by: Balmer, John M. T.; SpringerLink (Online service) (Electronic resources)

Advances in Chinese brand management by: Balmer, John M. T.; Chen, Weifeng.; SpringerLink (Online service) (Electronic resources)

Subjects

Business Strategy/Leadership. Organization. Business and Management. Customer Relationship Management. Brand name products International Business. Product management Market Research/Competitive Intelligence. Branding (Marketing)

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