Rossi, Patricia.

Overview

Works:	1 works in 5 publications in 1 languages

Titles

Back to the futureusing marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / by: Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Finding new ways to engage and satisfy global customersproceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (1998 :); Academy of Marketing Science.; Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Marketing at the confluence between entertainment and analyticsproceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / by: (1998 :); Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Marketing transformationmarketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (1998 :); Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Boundary blurreda seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: Academy of Marketing Science Annual Conference ((2018 :); Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Subjects