曾光華

Overview

Works:	17 works in 17 publications in 1 languages

Titles

行銷管理概論 = Essentials of marketing management : 探索原理與體驗實務; principles and practices by: 曾光華 (Language materials, printed) , [著]

行銷管理 = Making management : 理論解析與實務應用; theory and applications by: 曾光華; 漢珍數位圖書股份有限公司 (Electronic resources) , [著]

行銷管理 = Marketing management：Theory and applications : 理論解析與實務應用 by: 曾光華 (Language materials, printed) , [作]

消費者行為 = Consumer behavior : 洞察生活.掌握行銷; life and marketing by: 曾光華 (Language materials, printed) , [著]

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: 曾光華 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management：quality enhancement & value creation : 品質提升與價值創造 by: 曾光華 (Language materials, printed) , [著]

行銷管理個案 = Marketing management cases : 實務與決策導向; practical and decision-making orientation by: 曾光華 (Language materials, printed) , [著]

觀光與餐旅行銷 = Marketing for tourism and hospitality : 體驗、人文、美感 by: 曾光華; 陳貞吟; 饒怡雲 (Language materials, printed) , [著]

行銷企劃 : 邏輯、創意、執行力 by: 曾光華 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

Subjects