Languages
Kuss, Alfred.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Research methodology in marketingtheory development, empirical approaches and philosophy of science considerations /
by:
Eisend, Martin.; Kuss, Alfred.; SpringerLink (Online service)
(Electronic resources)
Strategic marketingmarket-oriented corporate and business unit planning /
by:
Kuss, Alfred.; Reinecke, Sven.; SpringerLink (Online service); Tomczak, Torsten.
(Electronic resources)