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Petkova, Iva.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Engineering legitimacyhow institutional entrepreneurs in e-commerce bring fashion companies into the digital age / by: Petkova, Iva.; SpringerLink (Online service) (Electronic resources)

Subjects

Ethnography. Sociology of Culture. Industrial Organization. Internet marketing. Social Sciences. Organizational Studies, Economic Sociology. Cultural Economics. Fashion merchandising Clothing trade Electronic commerce. Cultural Management.

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