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Academy of Marketing Science Annual Conference ((2018 :)

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Boundary blurreda seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: Academy of Marketing Science Annual Conference ((2018 :); Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service) (Electronic resources)

Subjects

Customer Relationship Management. Marketing Online Marketing/Social Media. Consumer Behavior. Big Data/Analytics.

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