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Liu, Martin J.

Overview

Works:	2 works in 2 publications in 1 languages

Titles

China brandingcases from Zhejiang / by: Liu, Martin J.; Luo, Jun.; SpringerLink (Online service) (Electronic resources)

Sharing economy platformsa casebook for understanding multiplayers in sharing economy platforms / by: Liu, Martin J.; SpringerLink (Online service); Yuan, Ruizhi. (Electronic resources)

Subjects

Branding. Asian Economics. Economics. Cooperation Digital Marketing. Branding (Marketing) e-Commerce and e-Business. Consumer Behavior.

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