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英文 (3)

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Havard, Cody T.

概要

作品:	1 作品在 3 項出版品 1 種語言

書目資訊

Intense group behavior and brand negativitycomparing rivalry in politics, religion, and sport / by: Havard, Cody T.; SpringerLink (Online service) (書目-電子資源)

Rivalry and group behavior among consumers and brandscomparisons in and out of the sport context / by: Havard, Cody T.; SpringerLink (Online service) (書目-電子資源)

Rivalry in sportunderstanding fan behavior and organizations / by: Havard, Cody T.; SpringerLink (Online service) (書目-電子資源)

主題

Marketing. Branding. Sports spectators Management. Industries. Consumer behavior Group identity. Group Dynamics. Social groups Sports spectators. Sports rivalries. Branding (Marketing) Human Resource Management. Consumer Behavior.

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