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Yang, Changzheng.
Overview
Works:
1 works in 1 publications in 1 languages
Titles
Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo /
by: SpringerLink (Online service); Yang, Changzheng.
(Electronic resources)
Subjects
Online social networks in business
Marketing.
Media Planning.
Product management
Social Media.
Public Relations.
Digital Marketing.
Branding (Marketing)
Consumer Behavior.
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