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Perera, Charitha Harshani.
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1 works in 1 publications in 1 languages
Titles
Social media marketing and customer-based brand equity for higher educational institutionscase of Vietnam and Sri Lanka /
by: Nayak, Rajkishore.; Nguyen, Long Van Thang.; Perera, Charitha Harshani.; SpringerLink (Online service)
(Electronic resources)
Subjects
Branding.
Media Planning.
Social media in education.
Social media in education
Customer Relationship Management.
Digital Marketing.
Branding (Marketing)
Universities and colleges
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