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Gao, Biao.
Overview
Works:
2 works in 1 publications in 1 languages
Titles
Value realization in the phygital reality marketconsumption and service under conflation of the physical, digital, and virtual worlds /
by: Gao, Biao.; Gao, Mengjia.; Huang, Lin.; SpringerLink (Online service)
(Electronic resources)
Subjects
Digital and New Media.
Communication in marketing.
Technology Commercialization.
Mixed reality.
Digital Marketing.
Consumer behavior.
Consumer Behavior.
Innovation and Technology Management.
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