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Rademacher, Ute.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Customer centricity in new product developmentradical customer orientation as the key to high-potential innovations / by: Rademacher, Ute.; SpringerLink (Online service) (Electronic resources)

Subjects

New products Marketing. Customer relations IT Operations. Industrial Management. Work and Organizational Psychology. Project Management. Consumer Behavior.

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