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Ahmed, Zafar U.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Marketing cases from emerging multinational enterprises (eMNEs)national brands asserting themselves on the global stage / by: Ahmed, Zafar U.; Genc, Omer F.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. International business enterprises Emerging Markets and Globalization.

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