逆思考行銷 : 從戰術導出戰略/由下往上式思考行銷
by:
Ries, Al; Trout, Jack; 特羅得 ((Trout, Jack)); 蕭富峰; 黎斯 ((Ries, Al))
(Language materials, printed)
, [著]
攻心 : 定位策略; 消費者心靈佔有率教戰手冊
by:
Ries, Ai; Trout, Jack; 張佩傑; 特羅得 ((Trout, Jack)); 黎斯 ((Ries, Ai))
(Language materials, printed)
, [著]
行銷大師法則 : 永恆不變22誡
by:
Rise, Al; Trout, Jack; 特羅得 ((Trout, Jack)); 蕭富峰; 賴茲 ((Rise, Al))
(Language materials, printed)
, [著]
