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Burgartz, Thomas.
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Works:
1 works in 1 publications in 1 languages
Titles
Customer value-centered managementunderstanding and leveraging value-to-value, pricing, big data, and controlling /
by: Burgartz, Thomas.; Krämer, Andreas.; Muzzu, Christina.; SpringerLink (Online service)
(Electronic resources)
Subjects
Customer Relationship Management.
Customer relations
IT in Business.
Business Strategy and Leadership.
Consumer Behavior.
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