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在分群決策下遊客平均花費之信賴區間 = Joint Confidence...

國立高雄大學統計學研究所

在分群決策下遊客平均花費之信賴區間 = Joint Confidence Interval for The Weighted Average Visitor Spending with The Segmentation Strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Joint Confidence Interval for The Weighted Average Visitor Spending with The Segmentation Strategy
作者:	賴顯忠,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2008[民97]
面頁冊數:	31面圖，表 : 30公分;
標題:	區隔策略
標題:	Segmentation strategies
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/56599776813229822814
附註:	指導教授：黃錦輝
附註:	參考書目：面16
附註:	附錄：Lemma1等5種
摘要註:	遊客總花費是觀光經濟學的一個重要指標。對於建構遊客總花費的信賴區間主要有兩種方法，以樣本平均數作為點估計，經由中央極限定理建構信賴區間；或利用分群決策(一般稱為區隔策略)以住宿方式將遊客分群，並估計各組的平均花費，再以拔靴法建構信賴區間。在這篇論文，我們會給出抽樣方法並建構在這抽樣方法下的信賴區間。使用此抽樣方法有兩個好處-修正抽樣偏差以及降低變異。最後，我們將探討更複雜的資料型態並與我們的抽樣方法做比較。 This paper provides a statistical approach with our proposedsampling method to construct the confidence interval for totalvisitor spending. In the previous study, there are two ways toevaluate the total visitor spending. The first is to estimate thestandard deviation of average spending per party per trip from thesample. The second is to estimate spending averages for eachsubgroups through segmentation strategies, and adopting thebootstrapping method to compute the confidence interval per partyper trip. In our proposed method, the estimator has two advantages,which are adjusting the sampling bias under biased missing andreducing the variation. Furthermore, we consider a more complex datastructure and compare with our proposed method.

在分群決策下遊客平均花費之信賴區間 = Joint Confidence Interval for The Weighted Average Visitor Spending with The Segmentation Strategy
賴, 顯忠

在分群決策下遊客平均花費之信賴區間 = Joint Confidence Interval for The Weighted Average Visitor Spending with The Segmentation Strategy / 賴顯忠撰 - [高雄市] : 撰者, 2008[民97]. - 31面 ; 圖，表 ; 30公分.
指導教授：黃錦輝參考書目：面16附錄：Lemma1等5種.
區隔策略Segmentation strategies

在分群決策下遊客平均花費之信賴區間 = Joint Confidence Interval for The Weighted Average Visitor Spending with The Segmentation Strategy
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