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都市廣告招牌政府管理業務委外之研究 = A study of Outso...

國立高雄大學都市發展與建築研究所

都市廣告招牌政府管理業務委外之研究 = A study of Outsourcing of Advertising Panel Management in Government

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A study of Outsourcing of Advertising Panel Management in Government
作者:	郭淑芬,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2008[民97]
面頁冊數:	213面圖，表 : 30公分;
標題:	廣告招牌業務
標題:	Advertising Panel Management
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/78459896960591352309
附註:	指導教授：黃世孟
附註:	參考書目
附註:	附錄：相關法令規章等5種
摘要註:	目前各縣市政府的廣告招牌業務主要分為許可證之申請及政府執行公權力的拆除，但卻因經費及政策之因素，導致目前廣告招牌缺乏管理。期望瞭解目前地方政府行政機關業務委外的機制及流程，並透過案例歸納分析廣告招牌委外的流程及作業程序。藉由其他縣市的深度訪談回應修正，並瞭解是否因不同的條件而具有差異的評估事項，以提供其他縣市在未來廣告業務委託的參考依據。本研究藉由宜蘭縣政府將廣告招牌業務委託之個案作為探討分析，期望以一推多方式，首先對負責廣告招牌業務之承辦及其受委託之廣告公會理事長進行訪談，瞭解宜蘭縣委託的背景、委外之現狀及其委外的程序及流程，並經由與南部七縣市之政府單位（工務建管或使管單位）及民間團體（建築師公會、廣告公會）之深度訪談，1.各縣市目前廣告招牌的執行現狀2.各縣市對於廣告招牌管理業務委外之看法3.各縣市對於委外程序之看法4.對於審查流程的看法，經由這四面向，借用宜蘭縣執行狀況，訪談瞭解其於各縣市之適用性及其修正之缺失。研究結論針對廣告招牌委外執行建議： 1.建立廣告招牌業務委外之作業程序 2.委託申請審查程序簡化程序執行之建議3. 對於廣告招牌業務執行委外之建議。 As present, there are two major responsibilities of advertising panel management in Taiwan. One is the permit application and the other is the power of government to implement the removal. Due to budget concern and policies, the advertising panel is lack of management nowadays. The study focuses on understanding process and operating procedure of local government’s outside administrative organ service committee and analyzing the process and operation procedure of advertising panel management outsourcing through cases. In addition, making modifications through interviews which are conducting in cities and counties and determine whether different background and condition will result in different assessment. Hopefully, the outcome of the study can be used as references for other cities and counties’ advertisement service request in the future. The study is to analyze advertisement service request case in Yilan County as an example. First of all, we will interview the personnel who are responsible for advertising panel management in local government and the chairman of Yilan County advertising engineering association to understand the background and current condition and process and operation procedure of outsourcing of Yilan county. Secondly, we will interviews the government units（Building Administration office of counties government）among the seven cites and counties of the southern part of Taiwan and NGO(Taiwan architects association and advertising engineering association) to gather information on the following aspects: 1) current status of implementation of advertising signs in the cities and counties 2) their points of views of Outside advertisement management service committee 3) outside committee procedure 4) and audit procedure. Then, applying those four aspects in Yilan County’s status of implementation to determine the applicability in other cities and counties and the weakness of its modification. Based on the conclusions of the study, we will provide suggestions to advertising panel management outsourcing in the following aspects: 1) establishing

都市廣告招牌政府管理業務委外之研究 = A study of Outsourcing of Advertising Panel Management in Government
郭, 淑芬

都市廣告招牌政府管理業務委外之研究 = A study of Outsourcing of Advertising Panel Management in Government / 郭淑芬撰 - [高雄市] : 撰者, 2008[民97]. - 213面 ; 圖，表 ; 30公分.
指導教授：黃世孟參考書目附錄：相關法令規章等5種.
廣告招牌業務Advertising Panel Management

都市廣告招牌政府管理業務委外之研究 = A study of Outsourcing of Advertising Panel Management in Government
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