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投資越南主題樂園之可行性分析-以湯姆龍公司為例 = Investment...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

投資越南主題樂園之可行性分析-以湯姆龍公司為例 = Investment Feasibility Analysis on Vietnam's Themed Educational Indoor Playing Castle: A Case Study of Tom Dragon

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Investment Feasibility Analysis on Vietnam's Themed Educational Indoor Playing Castle: A Case Study of Tom Dragon
作者:	楊紀宏,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2009[民98]
面頁冊數:	59面圖，表 : 30公分;
標題:	兒童主題樂園
標題:	Child theme park
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/66340674099434245149
附註:	指導教授：吳建興
附註:	參考書目：面49-51
摘要註:	本論文旨在研究台灣已有12年歷史的兒童主題樂園~湯姆龍公司投資越南的可行性。越南自1986年確立經濟改革、開放政策及發布獎勵外資投資法後，外資即紛紛湧入。截至2008年9月台灣是越南外資投入的第一大國，總投資額高達195億1,523萬美元，而台商投資項目都以成衣紡織業、鞋業、食品加工業、橡膠塑膠製品業、木製家俱業、為主，但相關兒童主題樂園卻無任何企業投入。任何企業對海外的投資都必須考慮當地的社會文化、風俗民情、政經情勢、投資獎勵優惠條件、還有相關投資法律,以及勞工薪資、土地商場大樓租金、以及同業在當地的發展狀況。本研究透過越南當地實地資訊及對個案公司之訪談，藉此了解越南的投資環境及越南遊樂園的概況，同時探究台商在越南投資開發的困境及探討台商在越南投資遊樂園的可行性，並對投資的競爭優劣勢加以分析，提出投資建議。 The present paper is to conduct an investment feasibility analysis in Vietnam for Tom Dragon Ltd., Taiwan that has more than 12 year experience in historical child theme. Since 1986, Vietnam has reformed the economy, established the open policy, and developed the law for a reward to attract foreign investment, which therefore results in international capital entering into Vietnam. Until September, 2008 Taiwan becomes the largest Vietnamese foreign capital investment country. The total investment capital reaches as high as 19.5 billion and 1,523 ten thousand US dollars. The industries they develop mainly are ready-made clothing textile industry, shoe industry, food processing industry, rubber product industry, wooden furniture industry, primarily. However, investment in child theme park is not found. It is realized that any enterprise to the overseas investment should consider the social culture, the custom public sentiment, the politics, the investment reward favorable condition, and related investment law. This study presents a qualitative research for investment feasibility in Vietnam via an interview of Tom Dragon ltd. Co. The SWOT analysis is used to derive the research findings. Research implications are also addressed.

投資越南主題樂園之可行性分析-以湯姆龍公司為例 = Investment Feasibility Analysis on Vietnam's Themed Educational Indoor Playing Castle: A Case Study of Tom Dragon
楊, 紀宏

投資越南主題樂園之可行性分析-以湯姆龍公司為例 = Investment Feasibility Analysis on Vietnam's Themed Educational Indoor Playing Castle: A Case Study of Tom Dragon / 楊紀宏撰 - [高雄市] : 撰者, 2009[民98]. - 59面 ; 圖，表 ; 30公分.
指導教授：吳建興參考書目：面49-51.
兒童主題樂園Child theme park

投資越南主題樂園之可行性分析-以湯姆龍公司為例 = Investment Feasibility Analysis on Vietnam's Themed Educational Indoor Playing Castle: A Case Study of Tom Dragon
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