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The advertising business :operations...
~
Jones, John Philip.
The advertising business :operations, creativity, media planning, integrated communications /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The advertising business :edited by John Philip Jones.
其他題名:
operations, creativity, media planning, integrated communications /
其他作者:
Jones, John Philip.
出版者:
Thousand Oaks, Calif. :Sage Publications,c1999.
面頁冊數:
548 p. :ill. (some col.) ;24 cm.
標題:
Advertising.
ISBN:
0761912398 (pbk.)
The advertising business :operations, creativity, media planning, integrated communications /
The advertising business :
operations, creativity, media planning, integrated communications /edited by John Philip Jones. - Thousand Oaks, Calif. :Sage Publications,c1999. - 548 p. :ill. (some col.) ;24 cm.
Includes bibliographical references and indexes.
ISBN: 0761912398 (pbk.)
LCCN: 98040120 Subjects--Topical Terms:
191710
Advertising.
LC Class. No.: HF5813.U6 / A635 1999
Dewey Class. No.: 659.1
The advertising business :operations, creativity, media planning, integrated communications /
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