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The international marketing of trave...

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Bécherel, Lionel.

The international marketing of travel and tourism :a strategic approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The international marketing of travel and tourism :edited by François Vellas and Lionel Bécherel.
其他題名:	a strategic approach /
其他作者:	Bécherel, Lionel.
出版者:	Houndmills, Basingstoke, Hampshire :St. Martin's Press,1999.
面頁冊數:	xxi, 329 p. :ill. ;26 cm.
標題:	TourismMarketing.
ISBN:	0312225970 (cover)

The international marketing of travel and tourism :a strategic approach /
The international marketing of travel and tourism :a strategic approach /edited by François Vellas and Lionel Bécherel. - Houndmills, Basingstoke, Hampshire :St. Martin's Press,1999. - xxi, 329 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0312225970 (cover)

LCCN: 99015422 Subjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1 / I517 1999

Dewey Class. No.: 338.4/791

The international marketing of travel and tourism :a strategic approach /
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020 $a 0333717589 : $c NT$1926
035 $a 00025668
040 $a DLC $c DLC
041 0 # $a eng
042 $a pcc
050 0 0 $a G155.A1 $b I517 1999
082 0 0 $a 338.4/791 $2 21
245 0 4 $a The international marketing of travel and tourism : $b a strategic approach / $c edited by François Vellas and Lionel Bécherel.
260 # $a Houndmills, Basingstoke, Hampshire : $a New York : $c 1999. $b St. Martin's Press, $b Macmillan Press Ltd. ;
300 $a xxi, 329 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Tourism $x Marketing. $3 193448
700 0 # $a Bécherel, Lionel. $3 498004
700 0 # $a Vellas, François. $3 498005

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