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Key account management and planning ...

Capon, Noel.

Key account management and planning :the comprehensive handbook for managing your company's most important strategic asset /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Key account management and planning :Noel Capon.
其他題名:	the comprehensive handbook for managing your company's most important strategic asset /
作者:	Capon, Noel.
出版者:	New York :Free Press,2001.
面頁冊數:	xiv, 462 p. :ill. ;25 cm.
標題:	MarketingKey accounts.
ISBN:	074321188X :

Key account management and planning :the comprehensive handbook for managing your company's most important strategic asset /
Capon, Noel.

Key account management and planning :the comprehensive handbook for managing your company's most important strategic asset /Noel Capon. - New York :Free Press,2001. - xiv, 462 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 074321188X :NT$1539

LCCN: 2001033430Subjects--Topical Terms:

201721
Marketing
--Key accounts.

LC Class. No.: HF5415.122 / C246 2001

Dewey Class. No.: 658.8/1

Key account management and planning :the comprehensive handbook for managing your company's most important strategic asset /
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