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The myth of excellence :why great co...

Crawford, Frederick A.

The myth of excellence :why great companies never try to be the best at everything/

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The myth of excellence :Frederick A. Crawford and Ryan Mathews.
其他題名:	why great companies never try to be the best at everything/
作者:	Crawford, Frederick A.
其他作者:	Mathews, Ryan.
出版者:	New York :Crown Business,c2001.
面頁冊數:	xviii, 251 p. :ill. ;25 cm.
標題:	Marketing researchDirectories.
ISBN:	0609608207 :

The myth of excellence :why great companies never try to be the best at everything/
Crawford, Frederick A.

The myth of excellence :why great companies never try to be the best at everything/Frederick A. Crawford and Ryan Mathews. - New York :Crown Business,c2001. - xviii, 251 p. :ill. ;25 cm.

Includes bibliographical references (p. 239-241) and index.

ISBN: 0609608207 :NT$940

LCCN: 2001017344Subjects--Topical Terms:

438516
Marketing research
--Directories.

LC Class. No.: HF5415.2 / C899 2001

Dewey Class. No.: 658.8/34

The myth of excellence :why great companies never try to be the best at everything/
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