紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Using market knowledge /Rohit Deshpande, editor. |
其他作者: |
Deshpande, Rohit. |
出版者: |
Thousand Oaks, Calif. :Sage Publications,c2001. |
面頁冊數: |
vii, 391 p. :ill. ;23 cm. |
標題: |
MarketingManagement. |
ISBN: |
0761921974 (cloth : alk. paper) |