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The 360 degree brand in Asia :creati...

Armstrong, Richard.

The 360 degree brand in Asia :creating more effective marketing communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The 360 degree brand in Asia :by Mark Blair, Richard Armstrong, Mike Murphy.
其他題名:	creating more effective marketing communications /
作者:	Blair, Mark.
其他作者:	Armstrong, Richard.
出版者:	Singapore :John Wiley & Sons (Asia),2003.
面頁冊數:	xvi, 215 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Communication in marketingAsia.
ISBN:	0470820578 :

The 360 degree brand in Asia :creating more effective marketing communications /
Blair, Mark.

The 360 degree brand in Asia :creating more effective marketing communications /by Mark Blair, Richard Armstrong, Mike Murphy. - Singapore :John Wiley & Sons (Asia),2003. - xvi, 215 p. :ill. ;24 cm.

Includes index.

ISBN: 0470820578 :NT$961

LCCN: 2003268929Subjects--Topical Terms:

211027
Communication in marketing
--Asia.

LC Class. No.: HF5415.123 / B635 2003

Dewey Class. No.: 658.8/0095

The 360 degree brand in Asia :creating more effective marketing communications /
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