| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing research /A. Parasuraman, Dhruv Grewal, R. Krishnan. |
| Author: |
Parasuraman, A. |
| other author: |
Grewal, Dhruv. |
| Published: |
Boston, Mass. :Houghton Mifflin,c2004. |
| Description: |
xxi, 643 p. :ill. (some col.) ;27 cm. |
| Subject: |
Marketing research. |
| ISBN: |
0618000623 : |