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When and why temporal distance matte...
~
Park, Kiwan.
When and why temporal distance matters: The case for goal-directed future consumption.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
When and why temporal distance matters: The case for goal-directed future consumption.
作者:
Park, Kiwan.
面頁冊數:
79 p.
附註:
Chair: Joseph R. Priester.
附註:
Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2286.
Contained By:
Dissertation Abstracts International65-06A.
標題:
Business Administration, Marketing.
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3137917
ISBN:
0496850873
When and why temporal distance matters: The case for goal-directed future consumption.
Park, Kiwan.
When and why temporal distance matters: The case for goal-directed future consumption.
- 79 p.
Chair: Joseph R. Priester.
Thesis (Ph.D.)--University of Michigan, 2004.
In three experiments, we show that thoughtfulness and confidence play important roles in the occurrence of the influence of temporal distance. The first two experiments provide the first evidence of thoughtfulness as a theoretically informative moderator to the phenomena proposed by the Construal Level Theory. Specifically, the effect of temporal distance is a result of thoughtful consideration of temporal distance, rather than a non-thoughtful heuristic process. More importantly, the last two experiments provide evidence of attitude confidence that underlies the effect of temporal distance on evaluations under thoughtful conditions. Our findings suggest that attitude confidence influences evaluations (1) by at least partially mediating the construal level process and also (2) by exerting an independent influence of the construal level process. The identification of attitude confidence as a key psychological process deepens our understanding of consumers' evaluations for goal-directed future consumption as well as of the Construal Level Theory per se.
ISBN: 0496850873Subjects--Topical Terms:
212494
Business Administration, Marketing.
When and why temporal distance matters: The case for goal-directed future consumption.
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When and why temporal distance matters: The case for goal-directed future consumption.
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Thesis (Ph.D.)--University of Michigan, 2004.
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In three experiments, we show that thoughtfulness and confidence play important roles in the occurrence of the influence of temporal distance. The first two experiments provide the first evidence of thoughtfulness as a theoretically informative moderator to the phenomena proposed by the Construal Level Theory. Specifically, the effect of temporal distance is a result of thoughtful consideration of temporal distance, rather than a non-thoughtful heuristic process. More importantly, the last two experiments provide evidence of attitude confidence that underlies the effect of temporal distance on evaluations under thoughtful conditions. Our findings suggest that attitude confidence influences evaluations (1) by at least partially mediating the construal level process and also (2) by exerting an independent influence of the construal level process. The identification of attitude confidence as a key psychological process deepens our understanding of consumers' evaluations for goal-directed future consumption as well as of the Construal Level Theory per se.
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The Construal Level Theory posits that future events are differentially construed, and thus evaluated, as a function of whether they are to be experienced in the near or distant future. For goal-directed future consumption, specifically, the theory postulates that in the distant future, events are construed in terms of goal-relevant features, whereas in the near future, events are construed in terms of goal-distant features. Little research has been done, however, in order to investigate both (1) the boundary conditions in which the effects predicted by the Construal Level Theory are likely to occur and (2) the psychological processes that underlie the effect of temporal distance. Based on the examination of the hypothesized origin to the phenomena proposed by the Construal Level Theory, the present research is motivated by a concern to investigate such a boundary condition and a psychological process.
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