The pretrial evaluation of innovativ...
Hudson, Elania Sadella.

 

  • The pretrial evaluation of innovative, new products: The effect of schema incongruity on the processing and effectiveness of advertising, and, The evaluation of innovative, new attributes.
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The pretrial evaluation of innovative, new products: The effect of schema incongruity on the processing and effectiveness of advertising, and, The evaluation of innovative, new attributes.
    作者: Hudson, Elania Sadella.
    面頁冊數: 174 p.
    附註: Chairs: Richard P. Bagozzi; Zeynep Gurhan-Canli.
    附註: Source: Dissertation Abstracts International, Volume: 65-10, Section: A, page: 3911.
    Contained By: Dissertation Abstracts International65-10A.
    標題: Business Administration, Marketing.
    電子資源: http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3150224
    ISBN: 0496098616
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