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Strategic marketing /

~

Cravens, David W.

Strategic marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing /David W. Cravens, Nigel F. Piercy.
作者:	Cravens, David W.
其他作者:	Piercy, Nigel.
出版者:	Boston, Mass. :McGraw-Hill,c2006.
面頁冊數:	xvii, 726 p. :ill. ;26 cm.
附註:	Various multi-media instructional materials are available to supplement the text.
叢書名:	McGraw-Hill/Irwin series in marketing.
標題:	MarketingDecision making.
ISBN:	0072966343 (alk. paper) (pbk.) :

Strategic marketing /
Cravens, David W.

Strategic marketing /David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. :McGraw-Hill,c2006. - xvii, 726 p. :ill. ;26 cm. - McGraw-Hill/Irwin series in marketing..

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

ISBN: 0072966343 (alk. paper) (pbk.) :NT$1130

LCCN: 2004061068Subjects--Topical Terms:

230598
Marketing
--Decision making.

LC Class. No.: HF5415.135 / 2006

Dewey Class. No.: 658.8/02

Strategic marketing /
LDR:00687pam 2200193 a 450 001 164117
008 090528s2006 maua b 001 0 eng
010 $a 2004061068
020 $a 0072966343 (alk. paper) (pbk.) : $c NT$1130
035 $a 00153171
040 $a DLC $c DLC $d DLC
050 $a HF5415.135 $b 2006
082 0 0 $2 22 $a 658.8/02
100 $a Cravens, David W. $3 230597
245 1 0 $a Strategic marketing / $c David W. Cravens, Nigel F. Piercy.
250 $a 8th ed.
260 $a Boston, Mass. : $c c2006. $b McGraw-Hill,
300 $a xvii, 726 p. : $b ill. ; $c 26 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
500 $a Various multi-media instructional materials are available to supplement the text.
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Decision making. $3 230598
650 $a Marketing $x Management. $3 200067
650 $a Marketing $x Management $x Case studies. $3 209583
700 $a Piercy, Nigel. $3 230596

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