紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing management /Russell S. Winer. |
作者: |
Winer, Russell S. |
出版者: |
Upper Saddle River, NJ :Pearson Prentice Hall,c2004. |
面頁冊數: |
xxv, 481 p. :ill. ;28 cm. |
附註: |
"Pearson International Edition" - p. [4] of cover. |
標題: |
MarketingManagement. |
ISBN: |
0131228013 (pbk.) : |