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Advertising /

~

Allen, Chris T.

Advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
作者:	O'Guinn, Thomas C.
其他作者:	Allen, Chris T.
出版者:	Cincinnati, Ohio :South-Western College Pub.,c1998.
面頁冊數:	xlvi, 623 p. :ill. (some col.), col. maps ;29 cm.
標題:	Advertising.
ISBN:	0538869089 (hardcover) :

Advertising /
O'Guinn, Thomas C.

Advertising /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio :South-Western College Pub.,c1998. - xlvi, 623 p. :ill. (some col.), col. maps ;29 cm.

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.

ISBN: 0538869089 (hardcover) :NT$943

LCCN: 96046515Subjects--Topical Terms:

191710
Advertising.

LC Class. No.: HF5821 / 1998

Dewey Class. No.: 659.1

Advertising /
LDR:00636pam 2200169 a 450 001 164289
008 090528s1998 ohuab b 001 0 eng
010 $a 96046515
020 $a 0538869089 (hardcover) : $c NT$943
035 $a 00153343
040 $a DLC $c DLC $d DLC
050 $a HF5821 $b 1998
082 0 0 $2 21 $a 659.1
100 $a O'Guinn, Thomas C. $3 230817
245 1 0 $a Advertising / $c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
260 $a Cincinnati, Ohio : $c c1998. $b South-Western College Pub.,
300 $a xlvi, 623 p. : $b ill. (some col.), col. maps ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
538 $a System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.
650 $a Advertising. $3 191710
700 $a Allen, Chris T. $3 230815
700 $a Semenik, Richard J. $3 230816

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