紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing research /David A. Aaker, V. Kumar, George S. Day. |
作者: |
Aaker, David A. |
其他作者: |
Day, George S. |
出版者: |
Chichester :John Wiley,c2004. |
面頁冊數: |
xvii, 774 p. :ill. ;26 cm. +1 computer optical disc (4 3/4 in.). |
標題: |
Marketing research. |
ISBN: |
047123057X |