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Event marketing :how to successfully...

Hoyle, Leonard H.

Event marketing :how to successfully promote events, festivals, conventions, and expositions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Event marketing :Leonard H. Hoyle.
其他題名:	how to successfully promote events, festivals, conventions, and expositions /
作者:	Hoyle, Leonard H.
出版者:	New York :J. Wiley,c2002.
面頁冊數:	xxiv, 224 p. ;25 cm.
叢書名:	The Wiley event management series.
標題:	Special eventsMarketing.
電子資源:	http://www.loc.gov/catdir/toc/wiley021/2001046819.html
ISBN:	047140179X (hbk.)

Event marketing :how to successfully promote events, festivals, conventions, and expositions /
Hoyle, Leonard H.

Event marketing :how to successfully promote events, festivals, conventions, and expositions /Leonard H. Hoyle. - New York :J. Wiley,c2002. - xxiv, 224 p. ;25 cm. - The Wiley event management series..

Includes bibliographical references (p. 209-215) and index.

ISBN: 047140179X (hbk.)Subjects--Topical Terms:

192316
Special events
--Marketing.

LC Class. No.: GT3405 / H69 2002

Dewey Class. No.: 658.456

Event marketing :how to successfully promote events, festivals, conventions, and expositions /
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